HAMILTON – McKeil Marine is sailing into its 61st year of business with a new look.
“While we feel great affection for our white-horse, we are introducing a new logo to better reflect the McKeil Marine of today.” said Steve Fletcher, President and CEO.
The company named the new logo the M-wave for the stylized M and waves of water on which it is based. Along with the logo, McKeil has a new tagline: 'Better Marine Solutions.’ This not only defines McKeil’s commitment to be the better choice for trusted marine services, but also reflects its firmly established culture of continuous improvement and innovation.
The McKeil Marine of today is the product of tremendous growth and new investment. Over the past 16 months the company has expanded its fleet to include two bulk carriers, the Evans Spirit and the Florence Spirit. In October, McKeil announced a new partnership through TorQuest Partners’ equity investment, strengthening the company’s foundation for further growth.
“We’re still the same McKeil Marine, only stronger and better positioned to serve our customers and develop our skilled sailing and shore-based crews,” said Steve Fletcher. “We remain committed to our core values of safety, service, leadership and proactivity and to our family-focused culture.”
Leading the brand update is new Marketing and Communications Manager Heidi Pereira. Heidi joined the McKeil crew in November and works out of the Hamilton head office.
In addition to a new look, McKeil will have a new location for its corporate headquarters as the recent growth has precipitated the need for more space. McKeil has secured new premises in Burlington, Ontario, and will be relocating during the first quarter of 2017.
ABOUT MCKEIL MARINE
Established in 1956, McKeil Marine provides transportation and project services for a wide range of customers and industry sectors, while continuously demonstrating a commitment to its people, its customers and the communities in which it operates. The company is on course to be recognized as the first choice for marine transportation and project services from the Great Lakes to Eastern Canada and the Arctic.